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Serving The People

Indomie Kenya to empower girl child under “Jiamini” CSR

2 min read

Indomie Kenya Brand Manager Martin Mwangi (right) and David Kitiva (left) donate indomie food packages to needy families at Nairobi South Primary School in Nairobi.

By Vincent Munga

Indomie Kenya has lined up a series of corporate social responsibility (CSR) events in Nairobi county to empower the girl child.

The food brand has committed to visit all subcounties in the city to create awareness on premarital sex and teenage pregnancy to the girls before giving them assorted foodstuff and sanitary towels.

Girls from Kibra and Starehe sub counties are the first beneficiaries of the initiative as the company moves to seal the void that has been left by the Covid 19 pandemic.

Indomie brand manager Martin Mwangi says they have set aside atleast ksh 700,000 in a month to go into the exercise that targets 200 teenage girls and 300 women from each subcounty.

He says the reason of incorporating women into the exercise is for them to gain knowledge which they can use to guide their daughters.

The brand manager adds that the exercise will be rolled to other 47 counties after they are through with Nairobi.

“Our next stop will be Dagoretti North constituency. We won’t tire until we educate all girls in Nairobi county, especially those coming from humble background on implications of teenage pregnancy and the importance of girl child education through Jiamini CSR,”he said.

The CSR comes in a wake of spirraling teenage pregnancies being reported in the country and believed to have been fuelled by the economic disruptions brought up by the Covid 19pandemic.

Mwangi observes that the disruptions has pushed parents without formal employment to utilize their savings on food and other basic commodities forgetting that budgetary allocation for sanitary towels for their teenage girls was important too.

As an institution, we want to fill this gap so that our girls can get ample time to follow their aspirations. Through guidance and empowerment, teenage pregnancy can be reduced. The young ones indulge in this because of hardships they encounter. If we give them hope and basic necessities such as the towels, then they will be able to explore their talents and emerge as strong pillars in the society,” he said.

October 2020
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